Why Hire a Professional Real Estate Photographer

 

According to the National Association of Realtors (NAR), 93% of home buyers start their search online. This means that the first impression buyers have of a property is often based on the photos that are listed online. High-quality photos can make a big difference in how quickly and for how much a property sells.

A study by Zillow found that homes with professional photography sell for an average of $17,500 more than homes with amateur photography. The study also found that homes with professional photography receive 61% more online views.

In addition to increasing the sale price and number of online views, professional photography can also help you attract more qualified buyers. Buyers are more likely to contact an agent if they are impressed with the photos of a property.

If you are a real estate agent, hiring a professional photographer is an investment that will pay off. Professional photos can help you sell your listings faster and for more money.

Here are some additional statistics from NAR and Zillow that support the importance of professional real estate photography:

• 90% of home buyers say that photos are the most important factor in their decision to view a property in person.
• 82% of home buyers say that they would be more likely to make an offer on a property if it had professional photography.
• 75% of home buyers say that they would be willing to pay more for a property with professional photography.

If you are a real estate agent, I encourage you to invest in professional real estate photography. It is an investment that will pay off in the long run.